Customer Relationship Management

Quality Excellence is all about

 Sustainable Quality Excellence is a term we use a lot across the business. But what do we really mean by it? We’re talking essentially here about our ability to fulfill people’s expectations. Or in this case, to give our customers what they want. Without customers, we don’t have a business. So, to be successful, we […]

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Customer Loyalty | Systematic Approach

Customer loyalty is fundamental behavioural feedback. Which stems from positive consumer experiences of a company’s products and services. As result leads to increase the financial performance, and market share.     In recent articles about the relationship with the consumer make us recall the old parable of three blind men who try to make a

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Voice of Customer (VOC)

It is well known that if a business wants to know its bottom line, it must first assess the current performance of its business. Based on that, businesses get comparative statistics against the future results of their business. Which basically makes it easy to understand the needs of customers, market conditions and end product requirements. Through which

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House of Quality (HOQ)

In today’s digital world, the management concept of modern quality management has become very broad. It is a “house of quality” that has developed a noble tool and expanded it to include various tools and methods of analysis, management and control. “The House of Quality (HOQ) is methodic tool for structuring functions for product quality,

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Kano Model – Analysis Tool

What is Kano Model? || Kano Model Process Flow table || Kano Model Analysis [ Basic (Most be required)] / [Performance (More is Better)] / [Delighters] || 5 Steps of Kano Model Process – How to Use Kano Model? ||     What is Kano Model?   Kano Model is systematic approach to prioritize customer requirements based on understanding customer needs and value

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