I emphasized that in the past, enterprises have always had a misunderstanding, always worried that they cannot pass the assessment and certification, which is also the contradiction between enterprises and third-party certification bodies.
Beautiful misunderstanding
In fact, ISO 9001 Standards originating from Europe are not so great, for example. From the customer’s point of view, the requirements for quality may be expresses as – is express. Usually implied or must fulfil obligations and expectations. “Express” here means what things from stated in the contract; “Implicit” refers to the quality of common sense and tacit understanding.
For example, the temperature of the room you are staying in, in a certain place on a business trip, the requirement for electricity in the open room.
To check this example, I believe that ISO 9001 standards is limited, from this point of view. It requires you to set your own quality goals to do by yourself. To control, the review is only to evaluate whether the quality objectives you set yourself meet the requirements of compliance.
It is the lowest threshold of enterprise quality management. Therefore, it is also a beautiful misconception to think that ISO 9001 Standards can change quality infinitely.
Compared with comprehensive quality management, ISO 9001 Standards requires customer satisfaction and trust, and these two points are only quality management.
Example:
If you accept an order for 1000, 10 products having a problem of substandard accuracy.
How can you improve?
First you have to stop working right! The first ten products require reworking.
Secondly, we cannot simply think that repairing these <> products will be fine, but that we must go through the process to find errors.
For example, if there is a problem with the heat treatment process. We need to change the heat treatment condition data. But if you explore carefully, you will find that it is not a problem of the heat treatment process. Because the hot process is set in the design stage of the product. Then it is necessary to further check its upper process, that is, in the market research and design stage.
The heat treatment parameters of the batch of products have been set. Therefore, in the third stage, we need to change the heat treatment parameters so that they can be easily input and output in the heat treatment process stage, so as to ensure that when receiving the next order for assorted products, it can be flexibly applied without “major surgery”.
Therefore, the simple procedure is not to repair the first ten products, but to dig deep into the “conspiracy” behind the repaired products for the sake of the quality of the 990 products behind.
Separation of three powers
The “separation of three powers” of management The Japanese believe that the separation of the three powers of management means that the “three powers” of quality management planning, implementation, verification (confirmation) should be separated.
In the past, it was believed that quality was manufactured in the process. After the product comes out, look for shortcomings. But now, in the process of product formation, each process is defined in segments, and the three aspects of planning, implementation and verification are checked layer by layer. For example, according to the ISO 9001 standards, an organization must first assume its own organized results (plans).
Then implement each process according to this result, and then verify whether it meets the requirements of this result through third-party review.
Even in a single production process, this management model is followed. If a good workflow is developed, each process meets a good result, and then produced according to the standard, the final product will enter the inspection link.
TQM
The essence of “separation of three powers” is still total quality management. Some people who are skilled in the industry design, ordinary people implement, and then verify. With planning, respect for professionalism, frequent internal audits or reviews, and an atmosphere of full quality is formed. If you are a camera manufacturer and customers buy your products, are they buying your cameras?
In a way, the customer is not buying your product, he is buying the value of the product. There are all kinds of people who buy cameras, and different people have different requirements for products. For example, some people require good exposure, some people think that light and practical is a good product. Some people pay more attention to the appearance of the product.
There are five fingers, each short and long, and customers are attracted to the value of your company’s products, so you must understand: what value do you provide? What is the value implied by the product?
In the final analysis, the product implies the competitive advantage of a company. Many business leaders ask me, what is the competitive advantage?
Competitive advantage
It is what makes me win when I compete. For a company, it is impossible to impose a comprehensive competitive advantage. Just like in competitive sports today, as a table tennis player, you can’t be a master of multi-faceted techniques, but you must have such a specialty: when the opponent’s ball comes over, you have a way to hit it back; Or maybe you’re a golfer who specializes in the opponent’s left hand.
In the same way, in the face of competitors, specializing in a little, and deeply cultivating in a certain aspect, is the competitive advantage of the enterprise. Iizuka said that in Japan, women’s clothing is becoming popular very quickly, and companies must constantly adjust their production lines with the market, how to speed up the production schedule while reducing costs? Some Japanese companies have explored new ways of outsourcing production.
The received orders are immediately broken down to each outsourcing production plant. The company only needs to strengthen the control of the outsourcing factory. Therefore, in terms of cost-saving management, timely grasp of the rhythm of production scheduling, super control ability has become a unique advantage of these enterprises.
Let’s say you own a patented technology that is unique to your business. For example, the stability requirements for the product. The stable process you master, etc. This is the competitive advantage of an enterprise, the so-called people have me, people have my essence.